Area Sales Manager – Aqua at Olam Agri

Marketing
Nigeria
July 21, 2026
Full Time
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Job Description

Job Description

  • An Area Sales Manager in Olam Agri is responsible for leading and driving sales, distribution, and market development activities within the assigned region to achieve business growth and profitability objectives.
  • The role is accountable for delivering regional sales targets, strengthening distribution networks, expanding market coverage, and developing high-performing teams.
  • The Regional Sales Manager ensures effective execution of sales strategies, promotional initiatives, and new product launches while fostering strong relationships with distributors and key market stakeholders.

Key Responsibilities

Strategic Planning & Sales Growth:

  • Develop and execute regional sales plans aligned with business objectives and distribution strategy.
  • Drive sales, revenue, and market share growth by achieving quarterly and annual targets.

Sales & Distribution Management:

  • Lead regional sales and distribution operations to ensure target achievement and execution excellence.
  • Expand distribution reach, improve market coverage, and strengthen route-to-market effectiveness.

Market & Channel Management:

  • Monitor market trends, customer needs, and competitor activities to identify opportunities and mitigate risks.
  • Build and maintain strong relationships with distributors, channel partners, and key customers.
  • Support channel effectiveness by improving product availability, visibility, and coverage.

Sales Promotion & Market Development:

  • Plan and execute promotional campaigns, market development initiatives, and product launches.
  • Collaborate with cross-functional teams to maximize market penetration and distribution objectives.

Team Leadership & People Development:

  • Lead, coach, and develop regional sales teams to deliver high performance.
  • Foster a results-driven culture through training, mentoring, performance management, and employee engagement initiatives.

Job Requirements

Qualifications

  • MBA or Post-Graduate Degree in Sales, Marketing, Business Administration, or a related field.
  • Bachelor’s Degree in Business, Commerce, Marketing, or a relevant discipline.

Experience:

  • 3–5 years of post-qualification experience in sales and distribution.
  • Proven experience in managing regional sales operations and achieving sales targets.
  • Experience in channel management, distributor handling, and market development.
  • Strong understanding of regional market dynamics, geography, and customer demographics.
  • Experience in FMCG, Agri-business, Consumer Goods, or related industries is preferred.

Skills & Competencies:

  • Strong sales planning and execution capabilities.
  • Proven ability to drive revenue growth and market share expansion.
  • Strong commercial acumen and numerical aptitude.
  • Excellent distributor and channel management skills.
  • Market intelligence and competitor analysis capabilities.
  • Strong leadership, coaching, and team development skills.
  • Effective stakeholder and relationship management abilities.

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